iPod (you didn't) Touch (me)

Pretty classic Apple - clean, simple and to the point.

On brand and attractive.

Seeing the iPod touch ad today reminded me that i'm actually in the market for an iPhone. In fact, I just visited the TMobile store yesterday to buy a charger so I asked about the status of my contract (as you probably know, TMobile doesn't offer the iphone and i'm not gonna hack) and found that I am in one until November so need to think that through. Anyway, I'm on the internet all the time and never see a targeted add for an iPhone. As Apple looks to expand, even just protect, their market share, they can't continue to depend on obscure marketing techniques to attract the masses.

Apple needs to use smarter targeting techniques in their online ad buys. Using any sophisticated targeting practice, Apple could most definitely determine which individuals are in the market for or have a certain propensity to purchase an iPhone. One example would be facebook; I update my profile with my blackberry app all the time. What a great opportunity to target potential customers - if you've updated your FB page with a blackberry recently you likely don't have an iPhone. Send me a targeted add with a nice offer and I just might make the switch.