Heineken knows well that the use of great music can generate buzz.
Biz Markie's "Just a Friend" is perfect for this spot. In general it meshes perfectly with Heineken's usual tone and message. The cabbie is hilarious.
Heineken's approach to 'drink responsibly' connects well but they need to make it more interactive. The boring age gate websites and tired 'drink responsibly' slogans will only go so far.
Huge missed opportunity to send people online and have them connect thru a social network group to share stores about and experiences around drinking and driving. Also, urge people to plan in advance in a fun way and let them to send a friend 'keys' or something like that from their social profile to say, 'you're driving tonight'. A mobile application to find/display local cab numbers could be a simple addition as well.
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