3 days in the lost world

Hasn't technology and advertising reach transcended population and geography? After spending 3 days in Amarillo, Texas, I think they've been forgotten.

There is no noise. All advertising points to local businesses and services.

There is a lost population in these "central" towns that aren't being leveraged. In my 3 days in Amarillo, I saw no mainstream ads except for Budweiser and McDonald's. As companies grapple for marketshare, these communities need to be targeted.

First, they are ripe for digital billboards - mainly because they would make it so much more efficient to place and maintain ads in these "remote" locations. Second, highlighting micro-sites, social networks and mobile platforms that encourage these individuals to share just builds on their their already "tight knit, everyone knows everyone and shares information" social community nature.